Strategic Management Essay Example | Topics and Well Written Essays - 2000 words - 13

Strategic Management - Essay ExampleThis essay presents a discussion roughly a strategy for competing against Apple Inc, a well-established and successful firm with an established brand and a energy for in-house VLSI design.Apple Inc, which first incorporated on January 3, 1997, is a company built on ability in electronic design and a capacity for taking an entrepreneurial risk at a period when the market suggested a future for personal computers and electronic gadgetry (Linzmayer, 2004, Pp. 1 10). Its founders Stephen Gary Wozniak and Steven Paul dutys had an interest in electronic design and they were able to impress Armas Clifford, a retired softw atomic number 18 designer with connections and capital, who stepped in to help them with US$ 92,000 of his ingest funds and a secured credit line worth US$ 250,000 from Bank of America. The capital meant a visual sense to the backyard operation that Jobs and Wozniak had been operating to make electronic gadgets for some time. With continued success, Apple Computers went public in 1980 when Jobs initial 45 % stake translated into 7.5 million shares, worth US$ 82.35 million when Apple crease was at an all time low in 1982 or US$ 2255.85 million in the course of study 2000 when the company stock record high.Within the relatively recent past, Apple Inc recorded net gross sales of US$ 32, 479 million in the year 2008, with a net income of US$ 4, 834 million (Apple Inc, 2009, Annual chronicle for 2008). This result is an improvement on the result for the year 2007, when Apple recorded net sales of US$ 24,006 million and earnings of US$ 3,496 million. However, despite the fact that Apple has enjoyed success, it is important for this computer company to stick around vigilant in difficult economic times when competition amongst computer manufacturers is intense and efforts to exploit its weaknesses are possible. Thus, it makes sense to examine the present market environment for Apple and to reflect on a